- An HTC U11 ad that includes an Olympic diver has been banned by way of the UK Advertising Standards Authority (ASA).
- The ad displays the handset being utilized in a swimming pool, regardless that its consumer tips say it must handiest keep in touch with recent water.
- The ASA additionally says customers in equivalent eventualities could be not able to stop the tool from sinking beneath the 1M most intensity stipulated by way of its IP67 water resistance ranking.
The UK Advertising Standards Authority (ASA) has banned an ad that displays Olympic athlete Tom Daley the use of the HTC U11 at a swimming pool.
In the ad, Daley takes a sequence of selfies whilst leaping off a diving platform. According to the BBC, the promoting watchdog reasoned that a mean particular person making an attempt one thing equivalent used to be “unlikely to be able to prevent their phone sinking below 1M” — the intensity till which the tool is water-resistant (IP67 certification).
The HTC U11’s consumer tips additionally word that the tool shouldn’t “be exposed to non-fresh water.”
The BBC says ASA judged the ad to have “exaggerated the phone’s capabilities in a misleading manner” and that it should be got rid of from all media channels. At the time of writing, the ad remains to be continue to exist the HTC YouTube channel.
The tale echoes information from 2015 when Sony needed to trade its stance at the water resistant capabilities of the Xperia Z5. Sony boasted in promoting fabrics that its telephone may well be used underwater earlier than later updating them to “better advocate sensible usage” of the tool (i.e. to warn shoppers in opposition to the use of it underwater).
Meanwhile, the ASA additionally lately banned the OnePlus “Lake Blood” ad because of its violent content material.
Some would possibly argue that the kind of utilization represented within the HTC video is up to now outdoor of the norm that it isn’t more likely to be misconstrued as an actual use case — in different phrases, no person goes to take diving selfies with the telephone like Olympian Tom Daley. It used to be a bit of of amusing, and other people take issues too critically this present day, they may say.
Others would possibly merely argue that, if a telephone billed as water-resistant isn’t are compatible for use in a pool, you shouldn’t promote it it in a pool.
Wherever you stand at the result of this actual case, it does spotlight a broader factor how telephones are advertised. In the hot previous, we’ve noticed benchmark solving and faux opinions accusations, whilst Apple is suspected of going so far as to decelerate outdated telephones in makes an attempt to get us to pick out up the newest fashions.
If you’re considering of shopping for a smartphone at some point, it’s more than likely highest to do a bit of of analysis earlier than throwing down your money.