- Amazon publish a preview for its Super Bowl ad, starring Jeff Bezos.
- The ad suggests Alexa will achieve reinforce for a couple of voices in an upcoming replace.
- It’s every other episode within the pageant between Amazon Alexa and Google Assistant, which has introduced a couple of voices since remaining yr.
A preview of the economic Amazon will likely be appearing at this yr’s Super Bowl (sure, that’s proper, an ad for an ad) means that Amazon is also about to deliver new voices to its Alexa assistant.
The industrial titled “Did Alexa Lose Her Voice?” starts with a lady asking Alexa in regards to the climate whilst brushing her tooth. Despite the lady having a mouthful of toothpaste, Alexa displays off simply how helpful she has grow to be through working out her completely and seamlessly replying that it’s 60 levels in Austin.
However, ahead of she will be able to end the sentence, Alexa starts to cough. The lady displays a glance of authentic fear which signifies simply how central to her existence Alexa has grow to be.
Cut to the Amazon headquarters and a information broadcast about Alexa “losing her voice.” Amazon CEO (and present richest guy on the planet) Jeff Bezos then strides purposefully into the room and asks “how is that even possible?”
The key second of the ad comes when an Amazon worker replies to Jeff’s fear with the word “We have the replacements ready, just say the word.”
Read: Assistant vs Alexa shouldn’t be the new Android vs iOS
Of path, whilst that is under no circumstances a affirmation that Amazon is set to unharness new voices, that will appear to be the in all probability situation. Otherwise, what would the thousands and thousands of people that personal Echos and Dots do? Also, Google Assistant has lately added the facility for its customers to make a choice from both a male or a feminine voice so, given the present contention between the 2 corporations, it used to be definitely just a subject of time ahead of Alexa did one thing identical.
In truth, Alexa may neatly be about to head one step additional. The lady within the ad obviously states replacements (plural) are able, which means that it’s more likely to be a couple of voice. Furthermore, the truth that Amazon is forking out on a Super Bowl ad to announce the characteristic does recommend that the replacements will likely be one thing much more likely to seize the creativeness of the general public than just including a special gender to the good assistant.