- A brand new file says over 19 million new app downloads from the Google Play Store had been made throughout the fourth quarter of 2017.
- That obtain quantity used to be over 145 p.c upper than downloads from Apple’s iOS App Store throughout the similar time frame.
- However, the iOS App Store recorded nearly two times as a lot income than the Google Play Store throughout Q4 2017.
Who says apps are lifeless? A brand new file from the App Annie analysis company claims that, throughout the just lately finished fourth quarter of 2017, just about 27 million new app downloads had been recorded between Apple’s App Store and the Google Play Store. App Annie says that’s a brand new file for app downloads, and represents a expansion of 7 p.c in comparison to the similar time frame a yr in the past.
The file additionally claims that international app downloads from the Google Play Store got here in at over 19 billion throughout the fourth quarter, attaining its easiest ranges ever. It exceed the app downloads from the iOS App Store through 145 p.c. Keep in thoughts that App Annie most effective contains new downloads of apps in its file, and now not reloaded apps or updates. Downloads from rising markets noticed the easiest general expansion in the Google Play Store, with India, Indonesia, and Brazil getting upper year-over-year numbers. Indeed, India in fact surpassed the USA for the overall quantity of app downloads throughout all of 2017 when combining iOS and Google Play numbers.
While Google Play will have a forged lead over the iOS App Store in overall downloads, Apple’s retailer generated way more income throughout the fourth quarter. The overall international client spending for the iOS App Store used to be over $11.five billion throughout the fourth quarter, or 95 p.c forward of the Google Play Store’s income numbers. In-app subscriptions for video streaming apps prepared the ground for revenues in the iOS App Store throughout the quarter, whilst in-app subscriptions for productiveness apps had been the main income in the Google Play Store. App Annie famous that a part of this expansion used to be because of the addition of in-app subscriptions for further cloud garage in Google Drive.
There’s no indication that app downloads or revenues generated without delay from apps will finish their expansion anytime quickly, however Google will have to be somewhat anxious that the Play Store continues to be operating smartly in the back of Apple with in-app revenues. It will likely be attention-grabbing to peer if it may flip that state of affairs round in 2018.